Casandra C. White is Vice President of Strategic Marketing for J.A. White & Associates, Inc. She delicately balances data and creativity to produce effective marketing strategies and is responsible for plans that establish brand consistency within the company. 

To increase revenue, White manages the company’s social media presence, public relations, advertising budgets, and calculates ROI on investments made into marketing efforts like advertising or trade shows.  

White’s expertise and experience lies within the small business corridor. She supports executive management by providing in depth knowledge of how small companies compete for awards with larger companies, how to position a small business for prime contract awards, and how they should navigate federal contracting. White’s 25-year career has included cradle to grave Procurement Compliance, Subcontract Management and Small Business Advocate positions at Northrop Grumman, BAE Systems, and SRA International.

White attended the University of South Carolina and earned a B.F.A in English.

When not at work: Spending time with her husband, children, and grandchildren. A lover of books, that enjoys traveling, nature and being an abused animal advocate.